Creating A Captivating Listing Description
Words to Avoid, And What to Use Instead:
1. “Small” or “Tiny”
These words can make your space sound cramped.
Use: “Cozy,” “efficient layout,” or “perfectly sized for two.”
2. “Cheap”
Suggests poor quality, even if you’re talking about affordability.
Use: “Budget-friendly,” “great value,” or “affordable luxury.”
3. “Basic”
Sounds barebones or lacking amenities.
Use: “Simple and streamlined,” “essentials included,” or “clean and functional.”
4. “Old” or “Aged”
Can make the property seem outdated or worn.
Use: “Charming,” “vintage character,” or “classic with modern upgrades.”
5. “Quirky”
May imply odd layouts or confusing features.
Use: “Unique,” “full of personality,” or “creative design touches.”
6. “Rustic” (if it’s not well-maintained)
Often used for cabins or rural homes, but can signal rough or unfinished spaces.
Use: “Cabin-style retreat,” “wooded getaway,” or “natural charm.”
7. “Lived-in”
Can sound cluttered or too personal.
Use: “Homey,” “comfortable,” or “welcoming atmosphere.”
8. “As-is”
Red flag. This implies the host knows there are issues.
Use: Be transparent about limitations without disclaimers. E.g., “Note: the room has a low ceiling” is better than “Sold as-is.”
9. “Modest”
Undersells your property.
Use: “Unpretentious,” “no-frills comfort,” or “great base for exploring.”
10. “You Get What You Pay For”
Sounds defensive and unprofessional.
Use: Highlight the value instead, e.g., “Exceptional value for location and amenities.”
Bonus: Avoid Overhyped Clichés
Terms like “hidden gem,” “luxury oasis,” or “like a hotel!” can feel overused unless truly earned. Focus on specific features (like rainfall showers, plush bedding, or smart TVs) rather than generic praise.
Final Tip
Stick to words that are positive, descriptive, and concrete. Focus on experience-based language: what it feels like to stay there, what guests will love, and how your space supports relaxation, adventure, or work.
Want me to review or rewrite your listing for stronger conversion? Just drop the text in here and I’d be happy to help!
